Middle East & North Africa Telecommunications

New York—Spending on mobile marketing will reach $2.90 billion by 2011, up from the $1.40 billion projected for this year, according to a report released this week by JupiterResearch.
It also reported that by the end of this year, 22% of online advertisers and 29% of online agencies will be using mobile marketing campaigns.
Among the early […]

Sending SMS to thousands of Mobile Phones is one click away, a powerful Direct Marketing solution.
Sharjah, United Arab Emirates, July 22, 2006 –(PR.COM)– SMS-Mail.com offers unique and easy SMS Text Message Service for an affordable cost per text message. The service coverage supports more than 265 Mobile Networks Worldwide.
With the newly launched Direct Mobile Marketing […]

Youth and vitality characterise the three new additions to the legendary Unilever’s “Close Up” brand of oral hygiene products. Building on its leadership in toothpaste freshness in the GCC region, Close Up launches the three exciting new flavours – Choco Loco, Tangerine and Lychee – in a total legendary marketing and promotional style campaign […]

‘Grey’ is the new ‘graceful’ according to Dove’s Campaign For Real Beauty poll which revealed that only 27% of women classified 46 year old Tala Barrage – a Lebanese women who has not dyed her hair for three years – as ‘grey’ rather than ‘graceful’.
The multi-media ad campaign, which featured powerful taglines inviting women from […]

DUBAI — A large number of Etisalat GSM mobile service users complain that tele-marketing executives inundate them with calls to sell their products or services, mostly credit cards.

A large number of GSM service users told Khaleej Times that they feel uncomfortable when they get calls from unknown people who just want to sell their products. […]

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