Middle East & North Africa Telecommunications

Weyak, etisalat’s latest mobile and web portal, has signed a content agreement with the UK based mobile technology provider Filmnight.

The company will offer accessibility to rich content including movies, music and games on Mobile and Web. The agreement will enable Weyak customers to stream and download high quality movie clips, music videos, audio downloads, ringtones, wallpapers and games via their mobile alongside options to submit personal mini reviews and the capacity to access local cinema film times. ‘This deal will allow us to reach more market segments and will enable us to establish ourselves as a top source of entertainment information,’ said Essa Al Haddad, Chief Marketing Officer, etisalat. The Filmnight services available on the Weyak portal are the first step in this strategic partnership and will ensure the Weyak brand remains at the forefront of cutting-edge content both on Mobile and on Web. ‘Over the last three years, Filmnight has built an impressive reputation in the U.K. content market. As a world class operator etisalat is the natural partner to help us role out our products to a broader international audience. Together we will continue to launch a wide range of innovative services on Mobile and Online in the U.A.E.’ said Zia Basit, Head of Middle East and Asia, Filmnight. The agreement has been activated on mobile and is already experiencing great demand and traffic. ‘Our reports show that our mobile users are downloading several items per day. In the following phase, the web section will be launched shortly and we anticipate a lot of interest from our local as well as regional web users,’ added Al Haddad. Weyak zone is one of the exciting attractions found at GULCOMMS- etisalat stand ZA-1 at Zabeel Hall.